As a UX Designer for Resonate.ai, I helped define an experience of how machine learning and A.I. can aid users sound more trustworthy and confident
problem synthesis
As a team, we interviewed the client and summarized a starting M.V.P for the product as:
Excerpts from interview with Dhaval Bhatt, CEO of Resonate.ai:
problem synthesis
Usability testing on existing product led us to remove non measurable tones like "joy", "anticipation", and "popularity" from the existing product classifiers. We summarized the outcomes:
Screenshot of existing product:
problem synthesis
We presented a product vision and strategy based on what the layers are of telling an effective story
Product vision strategy:
solution discovery
As part of the final delivery, we made a video of the mockup of the product vision for resonate.ai for financial marketers
Video of product mockup:
solution discovery
We started with interactive paper prototypes to mimic product features which was used to identify and prioritize necessary features. It also led to further research on identifying classifiers.
Photograph of paper prototype:
solution discovery
We reiterated designs through low-fidelity clickable slides-based rapid prototypes for different personas to gather feedback and effectively communicate functional design details to the client.
Screenshots of slides from rapid prototyping presentation:
solution discovery
We make mockups
Mockup of web application with score detail:
solution discovery
We made more mockups
Mockup of inline email-based tone editor:
process
We studied inline suggesters and document composers:
Learning from existing products:
process
We identified personas in Financial Startup Markets, and used these personas in prototypes to deliberate on features:
Personas representing Financial Startups:
process
I generated a 'feature and user flow' map for developers to easily understand the complete product flows and scope the development efforts requried in engineering the product.
Detailed User and Structural Flow Map:
process
We Synthesized the complete research and ideas into a phase-wise product roadmap. This included creation of an clear vision and feature plan for an Enterprise version for the startup product:
Product Roadmap:
I'm Aarti. I'm a designer + developer and I'm bringing together my past experience in architecture and software engineering to build new futures. Get in touch:
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